I turn regional markets into predictable revenue growth.

Raymond Lifestyle Ltd., Patna, Bihar

• Managing domestic primary sales operations for EBO, MBO, and distributor channels across Bihar.
• Spearheaded secondary sales across EBO, MBO, and distributor channels, ensuring healthy inventory rotation, higher sell-through, and sustained primary sales growth.
• Overseeing a network of 104+ buyers, including 5 key distributors, ensuring strong market coverage.
• Leveraged secondary sales analytics and inventory insights to optimize primary billing, minimize stock ageing, and maximize product availability across the market.
• Ensured seamless synchronization between primary billing and secondary sales through proactive demand planning, channel inventory management, and market intelligence.
• Drove data-led market reviews by tracking secondary sales, inventory health, and consumer demand to align primary dispatches with market requirements.
• Ensuring timely collections and reducing outstanding receivables within stipulated timelines.
• Conducting competitor analysis and market intelligence to identify new growth opportunities.
• Partnered with distributors and retail stakeholders to enhance secondary off-take, strengthen channel productivity, and consistently achieve primary sales objectives.
• Planned and executed trade activation, retailer engagement, and market development initiatives to accelerate secondary sales, improve channel ROI, and drive profitable business growth.
• Strengthened channel performance by implementing sales strategies focused on secondary sales velocity, distributor profitability, and long-term business sustainability.
• Conducting product market surveys to align regional demand with business requirements.

• Managing annual business FY 2025–26 of ₹120.56 Cr.
• Successfully leading a team of 9 members across the Bihar region.
• Achieved strong sales growth through effective channel expansion and market penetration.

Raymond Lifestyle Ltd., South Karnataka

• Managed domestic sales operations for EBO, MBO, and distributor channels across South Karnataka and Bangalore.
• Oversaw a network of 53+ stores, including WHS channels, ensuring strong regional market presence.
• Ensured timely collections and reduced outstanding receivables within defined timelines.
• Conducted competitor analysis and market intelligence to identify business opportunities and support strategic growth.
• Improved channel performance through effective implementation of trade schemes, sales policies, and distributor management.
• Strengthened market penetration by maintaining strong relationships with channel partners and key stakeholders.

RSWM Ltd., Karnataka (based in Banswara, Rajasthan)

• Managed primary sales operations for 3 wholesalers and 2 DTR counters across the assigned territory.
• Responsible for revenue generation, collections, and account management to ensure healthy business performance.
• Drove retail expansion by identifying and developing new market opportunities.
• Conducted regular market visits with distributors to strengthen dealer relationships and improve market coverage.
• Generated approximately 70% of monthly revenue through retailer engagement and field visits.
• Promoted tag dealer schemes and trade initiatives to enhance sales performance and increase revenue.

Reliance Industries Ltd., Bihar

• Managed primary sales operations for 1 wholesaler and 6 RMG counters across the assigned territory.
• Expanded retail network by identifying and onboarding new retailers.
• Conducted regular market visits with wholesalers to strengthen dealer relationships and improve product visibility.
• Ensured effective territory coverage and improved market penetration.